56°

Standard Life wanted to rebrand their internal creative team, and came to us to help them. We started by coming up with a name – 56° is based on the latitudinal location of Standard Life's headquarters and historical home – Edinburgh (it's actually 55.9533° N but we rounded up a little). This name then lead to the graphical identity of the brand, I developed a simple, clean approach using the 56° angle to cut away at typography and shapes. This gave them a versatile, modern brand that worked brilliantly in digital, print and video.

My role in this project included all graphical brand development including logos, colour palettes, font selection, brand guidelines, icon set and brand assts.

I developed a range of assets to help launch the brand including printed brochures, posters and event invitations.

Client

Standard Life – 56°

Role

Brand development, art direction, design