Game on

DLG Computers are a tech retail start-up, their goal is to offer a local, high-quality retail experience – whilst specialising in the huge growth market of gaming. This was a key element that I wanted to bring through into the identity. I did this by combining the iconic shape of a game controller with the 'G' in the company name. The classic button patterns from gaming controllers then provided a graphical language to use throughout their in-store visuals and merch.

Client

DLG Computers