Get connected

O2 Business wanted to create a new initiative which would bring together mobile and rail network providers to collectively focus on improving connectivity across Britain's railways.

They wanted this to feel like an independent group which they had initiated, so I created a brand identity which felt separated from O2's core brand, but used colours from their secondary palette and brand fonts.

I developed a logo which showed both a network tower and rail track in the lower section, and a wifi signal and tunnel in the top section.

My role in this campaign included creative development of the logo and visual approach. Design and production of the launch DM and executive event invitations.