Missed a bit
We've all been there, that moment when you step back to admire your latest project only to notice that you've missed a bit…
We had the key insight that CTO's in the Financial sector were often overlooking an important part of their digital transformation: document analytics. We took this and came up with a creative concept to bring this insight to life, creating hand-painted boxes (yes, I painted all 250!) with an annoyingly incomplete visual. We then supported this with strong, personalised messaging that demonstrated Xerox's capabilities in digital document analytics.
We colour-matched the Xerox brand palette to ensure a bold look, including a paint brush in the DM as a memorable reminder of the message.
As document analytics is not something Xerox are particularly well known for, the campaign needed to be memorable – the hand-made aesthetic made sure it was.
