In their heads

This campaign to NHS Trusts brought to life some of the issues that DXC could address – creatively showing how they could 'remove the worries' from IT and Healthcare decision-makers.

We re-created authentic X-rays films by using digitally printed acetate – this allowed us to individually personalise each piece to the 'patients'. We carefully selected a card stock which had the correct weight and feel to create an authentic-looking NHS folder.

These really made an impact when they were received.