What Lenovo have learnt about education

Education is a very important – but highly competitive sector for Lenovo. They wanted a campaign which would feel authentic and clearly communicate that they had a huge amount of experience in education. We developed the creative concept 'Every day is a school day' to show that like teachers, students and ITDMs, Lenovo are also constantly learning and improving. It's their experience and long-lasting relationships which mean their devices and services are perfect for schools and universities. 

I also wanted the campaign art direction to feel real and authentic, so chose an approach which would resonate with everyone and instantly connect with the sector – school photography. This allowed us to communicate the messaging through a wide-range of characters including school students, teachers, governors and HE students. This multi-channel campaign covered social, email and video.

Client

Lenovo

Role

Creative concepts, art direction, design