See life
This campaign for the insurance sector brought to life the power of SAS analytics. It allows insurance companies to decode their customers, helping them to “See life. Not just data”. We collected together a massive range of objects that might be covered in home, contents, travel and sports insurance. We then brought to life the customer in a photography studio, carefully placing each item to create her image and shooting it from an elevated position.
I worked closely with my Creative Director to direct the shoot – I then developed and designed the campaign assets including social adverts, animated gifs and direct mail boxes which were sent out with individual items from the shoot inside.
