We get people

O2 Business

O2 Business asked us for a rebrand, which involved finding the 'thing' that makes them different to other telcos and IT service providers. We found it in the fact that O2 has been a retailer for 30 years, so understands customers and the challenges they face. The 'We get people' campaign included a launch video, digital, OOH, social media and live events.

My role in this campaign included being a key member of the original pitch, developing the design direction for the campaign, art directing photoshoots, developing the campaign guidelines to be used by all of O2's B2B agencies and designing the main campaign assets including all OOH and digital content.

The campaign featured on digital and static OOH adverts, including London stations like Paddington, Waterloo and King’s Cross, as well as hubs such as Manchester Piccadilly, Glasgow Central, Edinburgh and Birmingham. The programme even featured on the giant billboard outside O2’s national headquarters – the first time a B2B campaign has ever occupied this prestigious space.

Following the campaign, brand tracking showed O2 Business became the 'most trustworthy supplier' in the market.